According to scientific research, these can cause allergic reactions, are toxic to small fish and other aquatic life, and can pollute your waterways.
When ultraviolet light hits optical brighteners coating your clothing, the brighteners convert UV rays into visible light to create an optical illusion. This tricks the eye into thinking the clothing is whiter and brighter, and therefore cleaner than it really is.
So how can you avoid these optical brighteners? Seventh Generation makes it easy because their laundry detergents are not only free of optical brighteners, but they’re also non-toxic . In addition, because Seventh Generation liquid laundry detergents are both hypo-allergenic and biodegradable, you can rest easy knowing you made a considerate choice for your family and the environment. I have been using Seventh Generation products ever since I discovered them online, and I currently use their disinfecting wipes, which work great! In my (about) 6 months of using them, I have never experienced any problems so I would definitely recommend this brand.
When washed in a conventional laundry detergent that contains optical brighteners, clothes appear to glow under a black light. When you use Seventh Generation liquid laundry products, you won’t see the same glow on your clothing. I tried this out myself using a black light and that is exactly what happened with the two different shirts that I washed! One looked a lot brighter and whiter, since they were originally a cream color, but now I know that my old detergent is actually bad for my clothes.
(This is MyBlogSpark's experiment!)
Take a look at our experiment in the photo below (also attached). We took two identical organic cotton shirts and washed one in a conventional laundry detergent that contains optical brighteners and the other in Seventh Generation laundry detergent which does not use optical brighteners; we think you’ll see similar results!
Additionally, you can click here to save $1 on the purchase of any Seventh Generation Laundry Product.
FTC: I received the prize pack from MyBlogSpark for me to review and conduct this experiment but these opinions are my own and are not influenced.
